Tag Archives: fashion industry

Armani Pledges to go Fur-Free


Beginning with the Autumn/Winter 2016 Collection, famed designer Georgio Armani will no longer incorporate fur in his fashion lines. In conjunction with Human Society International, the head of the high-end fashion house announced his pledge to go completely fur-free on March 22, joining the ranks of designers like Calvin Klein, Tommy Hilfiger, and Stella McCartney.

This decision marks an important victory for animal activists who have long condemned the treatment of the 75 million animals raised in captivity for their fur, from rabbits and foxes to minks and raccoon dogs. The animals spend their short lives cramped in small cages and deprived of activity, often developing tics and unnatural behaviors from such traumatic conditions. They are often killed brutally, shocked repeatedly, beaten to death, or skinned alive.


The pledge from such a powerful voice in the fashion industry is sure to carry weight with consumers and animal lovers alike, providing a strong message that fur simply isn’t fashionable. As Armani notes, there are many high quality faux-fur options that don’t necessitate cruelty towards animals: “Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals. Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals.”

Activists have hope that Armani’s statement reflects shifting perceptions of fur in the fashion world, a sea change with huge implications for creatures worldwide.


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Founder & CEO

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End fur farms


As fashion weeks concludes in New York City, I have seen in disgust far too many people wearing the skin of another animal – an animal forced to live in a cramped, filthy cage before having the hide ripped from his or her back. This is a pretty gruesome fashion choice and shouldbe condemned by the industry. The only “statement” it makes is that the wearer has a total lack of regard for animals’ suffering. Too many “models” this past week were seen wearing belts, boots, handbags, and coats made from the suffering of animals. When I asked several of these “models” why they made this choice to wear the skin of another animal, the response was “um, I don’t know” and the shrug of shoulders. Cleary education of animal cruelty has not yet become important in the fashion industry.

The fur industry’s victims include 1 billion rabbits and 2 million cats and dogs each year in addition to fox and minks. Many of these animals are skinned while they are still alive, and their hearts may continue beating for five to 10 minutes after their bloody bodies are tossed aside by fur farm workers. Other animals languish for days in traps or are gassed, beaten or electrocuted.



Fur farming is illegal in some countries but not all. China and Ireland are just two countries that allow this disgraceful practice to continue. Avoid buying fashion products from these countries and others that allow these defenseless animals to live in horror and suffering.

Join the Wildlife Conservation Film Festival (WCFF) to end animal cruelty, suffering and to preserve global biodiversity. www.WCFF.org